Democracy is a Verb: Inspiring Campus-Wide Civic Engagement

Campaign Pitch:
"Democracy is a Verb" is a visionary campaign presented to the University of Michigan, aimed at establishing a dynamic partnership between Democracy & Debate, a prominent campus initiative, and the vibrant sports culture that defines our university. This groundbreaking campaign seeks to redefine the concept of democracy, expanding it far beyond its conventional limits.

A Broader Vision:
We recognize that democracy isn't solely about casting votes, but a living, breathing concept that encompasses active participation, dialogue, and collective action. Young voters, especially college students, often feel pressured during election seasons, but this energy fades post-election. Our campaign challenges this cycle, asking: How can we connect people to the substance of a ballot, and how can we foster a sense of community that exemplifies true democracy?

More Than Voting:
"Democracy is a Verb" endeavors to enhance civic engagement awareness. We aim to showcase the myriad ways people can actively engage in their democracy. Our mission is to educate, inspire, and mobilize students, demonstrating that democracy is more than a single act—it's a continuous, collective effort.

Leveraging Sports Culture:
At the University of Michigan, our vibrant sports culture binds us together. With this unique spirit, we aspire to galvanize students from all corners of our campus to come together and actively participate in their democracy. Sports events serve as a unifying force, a platform for community-building, and a symbol of collective spirit. "Democracy is a Verb" harnesses this power to encourage students to show up for their community and practice democracy not just during elections but every day.

By bringing together Democracy & Debate, the enthusiasm of our university's sports culture, and the commitment of our students, this campaign aims to revolutionize the way we perceive and engage with democracy. It's about inspiring an enduring sense of civic responsibility, where democracy is not merely an abstract ideal, but an active, shared endeavor that transcends voting booths and becomes a way of life at the University of Michigan.